What is SEO?


SEO

What Is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website on organic search engine result pages (SERPs). It is the practice of increasing the quantity and quality of traffic "free" or "Paid" to your website through organic search engine results.

Types of SEO:

There are two major types of search engine optimization:

  • Onsite / On Page SEO
  • Offsite / Off Page SEO

What is On-site SEO?

On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.

On-Site SEO includes:

  • Title Tag
  • Meta Description
  • Alt Text
  • Duplicate Content
  • Robots.txt
  • Robots Meta Directives
  • Schema.org Markup
  • HTTP Status Codes
  • Page Speed
  • Conversion Rate Optimization
  • Domains
  • URLs
  • Canonicalization
  • Redirection

What is off-site SEO?

"Off-site SEO" ("off-page SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).  

Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority.

While we don't know the Google algorithm uses to rank content, data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.

  • Internal Links
  • External Links
  • Anchor Text
  • Backlinks
  • Link Equity

SEO Methods:

There are two major methods of search engine optimization, White Hat SEO, and Black Hat SEO
As the colors of the categories of search engine optimization suggest, their area unit stark variations within the approach and long results of white hat and black hat search engine optimization. although each variety of SEO has their proponents, most companies/websites with long, stable, and sustainable goals can tend to remain away from the dark-colored selection.

SEO Services

Technical Optimization
Technical SEO fixes the fundamentals of what makes a healthy website in the eyes of the search engines & users.

Content Optimization

Content SEO better utilizes existing content & develops new highly engaging and link-worthy text, graphics and data.

Link-Profile Optimization

Link-profile optimization, traditionally known as link development, uses high-quality content to attract high-quality links.

Conversion Optimization

Once there is healthy traffic, then comes the time to optimize for conversions. After all, we want traffic that converts.

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